Hello, I'm Kelly -entrepreneur, product, design, engineering.

Kelly Smith
Kelly Smith
Kelly Smith
Welcome

I am the former Head of Digital at Starbucks, Athletic Greens and MGM Resorts.  Currently, I am creating new companies at our own incubator called Curious Office. Our team is a multi-disciplinary group of digital polymaths, with hands-one skills in strategy, product, design and engineering.

Kelly Smith speaking at a global Adobe conference.
Kelly Smith and Jack Ma

I've founded companies, worked in C-level leadership in Fortune 100 companies & structured partnerships with global innovators.  Personal investments in companies have been acquired by Amazon, Google, Comcast, Priceline, ESPN, Microsoft and others.

Currently

Our lab, Curious Office provides seed stage investment to entreprenuers as well as incubating our own companies. We are currently building three new ventures, entirely funded by ourselves.

Curious Office

Curious Office is our innovation lab that helps turn ideas into successful businesses through strategic investments and startup incubation.  Curious Office was founded by Kelly Smith in 2007.

Zeitcore

Zeitcore is the world's first data hub built for Shopify Plus.  Connect all of your data sources, view all of your segments and deliver personalized content and offers based on individual customer data.

Teligant

Teligant sevelop the most innovative telehealth platform currently on the market. We are revolutionizing healthcare by blending telehealth technology with direct patient care.

Hedfirst

Hedfirst is a Teligant-owned brand specializing in migraine treatment. We offer personalized treatment plans through telemedicine, combining advanced technology to create custom medications that help manage migraines quickly and effectively.

Axacraft is our global digital services company. For our discerning clients like LG, we’ve always hired the best talent we could find from every corner of the world.

Image of Kelly Smith in a meeting with two women.
Mobile screen of LGbeauty.com by Axacraft
Screenshots of LGbeauty app by Axacraft.

Previously

As a hands-on technology leader, I am proud that millions of people use products that I have helped to build.

Chief Digital Officer
Athletic Greens (AG1)

The developers of AG1, the leading online nutrition product. In January 2022, the company raised $115 million in new funding. I led all tech, design and product.

Vice President, Product
Starbucks

I led the design, product management and engineering teams that developed the company's consumer-facing experiences.

Chief Digital Officer
MGM Resorts

I led guest technology for this $20 billion global entertainment company featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces.

Chief Digital Officer
Hagerty

Hagerty is the leading global insurer and membership program for classic car enthusiasts. I led the all of IT, design and product.